In today’s world of rapid consumerism, there is a significant issue regarding overconsumption in the fast fashion industry. The industry is considered to be one of the least sustainable businesses there is, due to the many hazards it has towards the environment.  One of these hazards is the production of greenhouse gases when manufacturing certain materials. For example, the production of nylon can produce greenhouse gases such as nitrous oxide, a gas that has an impact on global warming equivalent to 300 times that of carbon dioxide (Sweeny). Another one of these hazards is the creation of massive landfills made up of chemicals which won’t biodegrade for many years, causing a large negative chemical impact on the environment. This negative chemical impact has already been seen in the past, as for example, in Uzbekistan, a leading cotton producer, the production of cotton lead to the Aral Sea drying up due to the chemicals used in textile production. These landfills produce volatile organic compounds, particulate matter and acid gases (Claudio), all of which can be harmful to the environment. Our solution is implementing a closed loop production structure and creating a business based on the principles of a circular economy. A closed loop cycle means that new products are made from already-made textiles, fabrics and clothes. We use surpluses from various factories in the UAE* in order to create unique, one-of-a-kind products. These surpluses would have ended up in landfills, we give them a new life by repurposing them into our products. A circular economy is where products and materials are to be reused again and again, rather than disposing of them. We aim to employ these practices in every aspect of our business including packaging, marketing and production. 

*Please contact us if you have any questions about which factories we work with.